Motion typography

Type on screen is not fixed. Once type moves, it acquires a time dimension the print canon has nothing to say about — and a set of accessibility obligations that static type does not carry.

1. When to invoke

• Animated headlines, kinetic type, text reveals or transitions.
• Animated, flexible, or generative logotypes.
• Scroll-driven or scroll-linked text effects.
• Typing, counting, or streaming text (including LLM token streaming).
• Animating variable-font axes.
• Someone reports motion sickness, discomfort, or unreadable moving text.

Do not invoke for static composition (typography-layout-systems) or for general UI text (ui-component-typography).

2. Required context