Subscription, Pricing & Paywall Flows

Overview

A paywall converts when the user hits it at a moment of felt value, understands exactly what they pay and when, and trusts they can leave. Extraction tricks — hidden toggles, roach-motel cancellation — raise short-term conversion while destroying LTV, app-store standing, and — under ROSCA and state click-to-cancel laws — legality.

When to Use

• Building a pricing page, in-app paywall screen, trial start, or plan-change flow
• Placing upgrade prompts inside a freemium product
• Designing cancellation, pause, or win-back flows
• Reviewing subscription UX for dark patterns or App Store Guideline 3.1 compliance
• Not for: one-off purchase checkout mechanics (see flow-checkout)
• Not for: usage-based enterprise billing negotiated by sales

The Proven Flow