Competitive Landscape (Framework: Market → Competitive Landscape)

Identify competitive and alternative offerings in the market, assess their strengths and weaknesses, and develop a strategy for winning. Frame the comparison universe correctly — customers don't just choose between named competitors; "do nothing", spreadsheets, and in-house builds are alternatives too. Analytical rule of thumb: know when to fight and when to run. See ../pm-copilot/references/framework.md.

The Solution Matrix

Plot your products and competitors' products on a 2×2:

• X-axis — Impact to Customer: Low → High
• Y-axis — Depth of Investment: Low → High