Gap Analysis (Pragmatic Framework: whole-framework self-assessment)

Best done with a small cross-functional group (product management, product marketing, sales, development, executives). It scores every activity in the framework so the team can agree where to invest. See the full 37-box list in ../pm-copilot/references/framework.md.

The scale

• Importance — how important is this activity to the company? 0 (low) – 5 (high).
• Assessment — how well are you performing it today? 0 (not doing) – 5 (high).
• Gap = Importance − Assessment. The largest positive gaps are where you're under-performing on things that matter most.
• Also estimate Target Hrs/Wk vs Actual Hrs/Wk per activity; divide total hours by 40 to sanity-check how many people are needed.

Owner role abbreviations: PM (Product Manager), PMM (Product Marketing Manager), MC (Marketing Communications), SE (Sales Engineer), Dev (Development), Exec (Executive), PgM (Program Manager), PjM (Project Manager), PO (Product Owner), TPM (Technical PM), Other.