pm-product-canvas
Product Canvas / Business Case (Pragmatic Framework: Business → Business Plan)
Rule: the Business Plan is an objective analysis of a market opportunity that
provides the basis for investment. Articulate what you learned in the market,
quantify the risk with a financial model, and end with a go/no-go recommendation.
Opinion is irrelevant; the case is built on validated market evidence. See
../pm-copilot/references/framework.md for the market-problem test and primitives.
Check the feature dossier first (see ../pm-copilot/references/artifact-output.md)
and reuse the market problem, personas, positioning, competitive picture, and
distinctive competencies already established there. Where they're missing, gather
them (run pm-market-problems, pm-personas, pm-positioning,
pm-competitive-landscape, pm-distinctive-competence) — the canvas synthesizes them.