Market Requirements (Pragmatic Framework: Planning → Requirements)

Rule: market problems drive requirements that work. A requirement articulates a problem, not a solution — the what (owned by the PM), never the how (owned by the team). Write every requirement as:

[persona] has [problem, described in a use scenario] with [frequency].

If personas or use scenarios aren't ready, run pm-personas and pm-use-scenarios first. See ../pm-copilot/references/framework.md.

Prioritize objectively (never High/Med/Low or voting)

Priority = Market Evidence × Impact.

• Market Evidence — a tally of documented occurrences across inputs (discovery interviews, surveys, sales calls, support tickets, win/loss, analyst reports, reviews, usage data). "How many times have we seen it? What % experience it?"
• Impact — an objective 1–5 scale (adapt to your strategy) plus a 99999 contractual override: