Frontend Design

Design the shortest clear path from arrival to a useful result. Treat visual polish as the consequence of strong interface decisions, not added decoration. Make the product feel calm, competent, and intentional.

Start with the user's job

Before choosing cards, colors, or navigation, identify:

1. Who is using this screen?
2. What did they arrive to accomplish?
3. What is the one primary action or piece of information?
4. What must they know to act with confidence?
5. What can be removed without blocking the job?

Make each screen answer one primary question. Add secondary features only when a real secondary intent exists, never to fill space. Assume the creator knows the product too well; guide a new user more explicitly than feels necessary.

If requirements are incomplete, infer a sensible primary job from the product context and state the assumption briefly. When reference screenshots or an established design system exist, inspect and follow them instead of inventing an unrelated visual direction.

Establish rules before composing screens