JAW Messaging & Positioning

Comprehensive messaging guidelines for communicating about JAW.id across all contexts — marketing, fundraising, conferences, partnerships, and more.

When to use

Reference these guidelines when:

• Writing or reviewing any content that describes JAW.id
• Filling out conference applications, speaker proposals, or event forms
• Preparing investor decks, pitch narratives, or fundraising materials
• Drafting partnership outreach, integration proposals, or BD emails
• Creating social media posts, blog content, or marketing copy
• Describing JAW's competitive positioning or differentiation
• Explaining what JAW does to a non-technical audience
• Writing bios, boilerplate descriptions, or about sections
• Choosing the right terminology or correcting messaging inconsistencies

When NOT to use