cold-outreach-weapon

Opinionated cold outreach playbook for founder-led B2B sales. Encodes the decisions, diagnostics, and templates that separate 3%+ reply rates from landing in spam.

Read first: guides/00-principles.md -- the six non-negotiables that govern every engagement. If you violate these, no amount of copy optimization will help.

Then orient by task:

Task	Start here
"Which tools should I use?"	`guides/01-tool-decision-matrix.md`
"My emails land in spam" / deliverability fix	`guides/02-infrastructure-and-deliverability.md`
"Write me a cold sequence" / sequence audit	`guides/03-sequence-design.md`
"Set up Clay personalization"	`guides/04-clay-personalization.md`
"Clean my list" / ICP definition	`guides/05-list-hygiene.md`
"Handle replies" / disqualification	`guides/06-reply-handling.md`
"Something broke" / reply rate dropped	`guides/07-diagnostics.md`