email-marketing-weapon

The email program rulebook for email-marketing-guardian. It encodes the 2026 inbox-placement standard (authentication, reputation, monitoring, list hygiene, spam-filter HTML), campaign and launch-sequence frameworks, the GoHighLevel / LeadConnector runbook, and the per-client brand-voice pack format. Brand voice is a pluggable layer; deliverability is the non-negotiable gate every send must clear first.

All factual claims in the guides cite a file in research/. That folder is the audit trail: read it, never edit it.

The one rule that gates everything

Deliverability gates everything. The most on-brand, highest-converting email is worthless if it lands in spam or gets the sending domain suspended. Never green-light a send without aligned SPF/DKIM/DMARC and active Postmaster/SNDS/CFL monitoring. A real client's Gmail sends were suspended on webinar day because Google Postmaster Tools was never set up. This Weapon exists to make that impossible to repeat. See guides/00-principles.md.

Critical directives (the guardrails)

These come straight from the Command Brief's SUBAGENT CRITICAL DIRECTIVES. Full detail in guides/00-principles.md.