review-funnels-g2-weapon

The procedural arsenal for review-funnels-g2-guardian. This Weapon encodes the full review-collection and reputation-management lifecycle for SaaS products, grounded in 2026 platform policies and practitioner-level research.

Paired Guardian: ai-tools/agents/review-funnels-g2-guardian.md Command Brief: ai-tools/command-briefs/review-funnels-g2-guardian-command-brief.md Research: ai-tools/skills/review-funnels-g2-weapon/research/ (populated 2026-05-20 by loremaster)

Critical 2026 Context

Before reading any guide, internalize these four structural changes that invalidate older advice:

G2 acquired Capterra (February 5, 2026). G2 now owns Capterra, Software Advice, and GetApp. "Diversify across G2 and Capterra" is obsolete -- they are the same company. Strategy must be built around one G2-family account. See research/external/2026-05-20-g2-capterra-acquisition-consolidation.md.
G2 badge policy changed (Summer 2025). Category Leader and High Performer badges now require a paid G2 Marketing Solutions subscription (~$2,999+/year). Free profiles can only display the "Users Love Us" badge (20 reviews, 4.0+ rating minimum). See research/external/2026-05-20-g2-badges-social-proof-conversion.md.
FTC Consumer Reviews and Testimonials Rule took effect October 21, 2024. Conditioning an incentive on positive sentiment is a civil-penalty violation. Disclosure is required for all incentivized reviews. See research/external/2026-05-20-ftc-endorsement-guidelines-reviews.md.