social-creative-weapon

The creative-generation rulebook for social-creative-guardian. It turns a markdown brand spec ("Claude design md" / BRAND-GUIDE.md) into finished, reproducible, on-brand social assets, with a browsable preview as the human review gate. The static-card pipeline was built and verified on a real client (Cuantico / Heather Ferrari) on 2026-06-29; the video layer is researched and ready but is a per-client spike. This SKILL.md is the navigation layer: it tells you the shape of the work and points at the guide that holds each procedure's detail.

The one rule

Preview before publish, and the brand spec is law. Every asset is generated from the client's markdown spec (palette, fonts, voice, signature lines), reviewed by a human in a generated preview.html, then handed to social-publishing-guardian. This Weapon makes creative; it never publishes.

Critical directives (the guardrails)

These come from the Command Brief's SUBAGENT CRITICAL DIRECTIVES. The full reasoning and enforcement detail live in guides/00-principles.md; the short form:

Brand spec is the source of truth. Pull palette, fonts, voice, and signature lines from the markdown; never guess. Keep registers separate (an elegant register vs a bold all-caps community register); no bleed. An off-spec asset is off-brand, and a leaked register breaks the voice.
Mobile readability first. Type fills the card and reads on a phone; pre-split long lines so nothing overflows at the chosen font size. A card clustered in a corner with dead space or overflowing text is unusable on the feed.
Reproducible and data-driven. Generators read a spec/posts file and re-run deterministically; the preview shows exactly what publishes. Hand-edited one-off assets drift from the source and cannot be regenerated.
Strip metadata. Re-encode photos through sharp so source EXIF/GPS never gets published; keep raw source photos out of git, commit only processed outputs. Publishing a client's GPS/EXIF is a privacy leak.
Preview before publish. The Guardian makes the creative and produces the review gate; a human approves; social-publishing-guardian delivers it. Never publish from here.
No em dashes on any asset, in any report, or in prose, ever.