Market Research Reports

Purpose

Create decision-focused market reports whose claims, calculations, assumptions, and uncertainties can be audited. Match depth and format to the question and evidence. There is no required length, chapter count, visual count, or output format.

Do not:

• imitate or imply affiliation with a consulting, analyst, or research brand;
• invent citations, quotes, market shares, or paid-market figures;
• present TAM/SAM/SOM or a forecast as one certain truth;
• treat a framework, chart, or fluent narrative as evidence;
• provide investment, legal, antitrust, tax, accounting, or regulatory advice.

Operating principles