market-sizing
Installation
SKILL.md
Market Sizing
Rigorous market sizing using dual TAM/SAM/SOM methodology (top-down and bottom-up) with reconciliation, sensitivity analysis, and growth projection.
Required Inputs
| Input | Description | Required? |
|---|---|---|
| Industry / product category | What market is being sized | Yes |
| Geographic scope | Country, region, or global | Yes |
| Target customer segment(s) | Who buys this product/service | Yes |
| Product/service definition | What is being sold, at what price point | Yes |
| Time horizon | Current year and projection period (e.g., 2026-2031) | Yes |
| Company capabilities | Current reach, channels, capacity constraints | For SOM |
| Known data points | Any existing research, revenue figures, customer counts | If available |
| Currency | Reporting currency | Yes |