Advertorial Copy Formula

What Is an Advertorial?

An advertorial looks like a news article or editorial feature, but it's written to sell. The reader thinks they're reading objective content — but by the time they reach the end, they're pre-sold and ready to buy.

Advertorials work because they:

• Bypass "ad blindness" — people click articles, not ads
• Build belief with story and proof before the pitch
• Warm up cold traffic before hitting the product page
• Work on Facebook, Taboola, Outbrain, and native ad networks

Where advertorials are used:

• Dropshipping pre-sell pages (before the Shopify product page)
• Info product pre-frames (before a VSL)
• Health supplement funnels
• Skincare, fitness, and wellness ecomm