BJ Fogg Behavior Design (B=MAP Framework)

Category: Conversion / Copywriting / Psychology Works with: OpenClaw, Claude Code, Cursor, any AI with file context Purpose: Apply Stanford's Behavior Model to diagnose why people don't act and engineer marketing that removes every barrier to conversion

What This Skill Does

This skill applies the Fogg Behavior Model — developed by Stanford behavior scientist BJ Fogg — to marketing, conversion optimization, email copy, landing pages, CTAs, and product onboarding. It gives you a precise scientific framework to diagnose why people who want your product still don't buy it, and exactly how to fix it.

When you use this skill, your AI will produce conversion assets that work with human psychology rather than against it — not by pushing harder, but by making the behavior easier to do at exactly the right moment.

Why B=MAP Works: The Core Mechanism

Most marketers assume that if someone doesn't convert, they don't want the product badly enough. This is almost always wrong.