Jobs to Be Done (JTBD) Messaging Framework

Category: Copywriting / Research / Positioning Works with: OpenClaw, Claude Code, Cursor, any AI with file context Purpose: Apply the JTBD framework to produce marketing copy that resonates at the customer motivation level, not the feature level

What This Skill Does

This skill applies the Jobs to Be Done (JTBD) framework - developed by Harvard professor Clayton Christensen - to marketing copywriting, messaging strategy, and positioning. It transforms how you write ads, landing pages, emails, and sales copy by starting from the real reason customers buy: the job they are trying to get done in their life.

When you use this skill, your AI will produce copy that speaks to customers in the exact language of their own struggle, making your product feel like the obvious, inevitable solution.

Why JTBD Works: The Psychology Behind It

Most marketing fails because it describes the product rather than the customer situation. JTBD fixes this at the root.