Website content guide & voice

Owns the how it says it layer of a new site: tone of voice and EEAT signals, captured in the per-site docs that everything downstream reads. Positioning (what you offer, for whom, the market category) is owned by website-positioning and worked out first; this guide reads it from POSITIONING.md and must stay consistent with it — it does not redefine it. A quick "does this still read clearly to a stranger" check on an already-built site is website-positioning-check, not this guide — it's a read-only diagnostic, not a voice/EEAT audit.

Outputs