Website story

A narrative layer on top of positioning. Positioning (website-positioning, POSITIONING.md) decides what the site claims, for whom, in which category. This skill decides how the home page tells it: as the visitor's own story, with the brand as the guide, not the hero. Optional, never part of the default build.

The vocabulary and the seven-section map below are this suite's own; the ideas are inspired by Donald Miller's StoryBrand framework (Building a StoryBrand).

The governing rule: POSITIONING.md is the source of truth for what is claimed. STORY.md only decides how the home page narrates it. On any conflict, positioning wins and STORY.md is corrected.

The offer (what the orchestrator says to the owner)

The owner has usually never heard of this. Explain it before asking, in the language the owner writes in (per new-website §1), roughly like this: