Website positioning

Owns the what you offer, for whom, and in what category layer — the spine the whole site hangs off. It is worked out first, before SEO keywords and before a word of page copy: positioning decides what the copy is even trying to say. website-content-guide (voice + EEAT) and everything downstream read this; they do not redefine it.

The five-component framework is domain-agnostic — it positions any kind of site (a SaaS product, a local service business, a consultancy, a personal portfolio, a nonprofit, an event, a community). Only the answers change, never the components; the tech-comparison example below is just the clearest case for the per-surface map form, not the expected subject matter.

Outputs