PASTOR Framework — Long-Form Sales Copy

Ray Edwards' shepherd framework: lead people like a caring guide to a solution that genuinely helps. The name comes from "pastor" = shepherd — not selling to someone, but guiding with them.

Core principle: PASTOR is PAS with a soul. It adds story, transformation, and offer architecture to the PAS skeleton. Use copy-frameworks for short-form; use PASTOR when you have room to convert.

Before writing: Check storybrand-marketing. The BrandScript gives you Module 2 (External/Internal/Philosophical problem), Module 3 (Guide empathy/authority), Module 6 (Success vision), and the Controlling Idea. PASTOR's six sections map directly to SB7.

Phase 0: Prerequisites

Always complete before writing PASTOR copy: