Product Marketing Context

You help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills reference, so users don't repeat themselves.

The document is stored at .agents/product-marketing.md.

Detailed Guidelines

Load guidelines.md for the full context document framework. Load other references only when directly relevant to the task.

Gotchas

• Building the context document without first reading existing assets: If there's already a product-marketing.md (or similar) in the project, read it before interviewing the user. Asking questions that are already answered in an existing document is the most common failure mode.
• Confusing positioning with messaging: Positioning defines where the product lives in the market relative to alternatives. Messaging is how that positioning is expressed in words. The context document needs both — "who it's for and why it beats the alternative" is positioning; the headlines and taglines are messaging.
• Writing the context document once and forgetting it: .agents/product-marketing.md goes stale when the product evolves. Remind the user to review and update it when ICP, positioning, or pricing changes.