Contagious STEPPS Framework - Viral Marketing Agent Skill

Purpose

This agent skill helps users analyze and enhance the viral potential of their products, ideas, or behaviors using Jonah Berger's STEPPS framework from "Contagious: Why Things Catch On."

When to Use This Skill

• User wants to increase word of mouth for a product, service, or idea
• User is launching a marketing campaign and wants to maximize organic sharing
• User needs to make a behavior change initiative more contagious
• User wants to analyze why something did or didn't go viral
• User is brainstorming ways to make content more shareable

Core Framework: STEPPS

1. Social Currency

Principle: People share things that make them look good, knowledgeable, or "in-the-know."