Discover Opportunities

Overview

Find real opportunities by reasoning from first principles and Jobs-To-Be-Done (JTBD). Focus on the user's job, context, and constraints before any solution ideas.

Position in Workflow

Step 2 of product strategy workflow:

1. /discover-outcomes - Define outcomes
2. /discover-opportunities - Identify opportunities (THIS)
3. /ideate-solutions - Explore solution concepts
4. /discover-assumptions - Validate with experiments

Inputs (ask if missing, max 5)

• Target user / segment
• Trigger and context (when the job arises)
• Desired outcomes (time, money, risk, effort, emotion)
• Current alternatives / workarounds
• Non-negotiable constraints (budget, regulation, tech, org)