Account Scorecard

Doctrine

A scorecard is a small set of numbers that makes a decision easier. Start with the business outcome, then include the platform metrics that explain it. Reported conversion value is not profit, a click is not a lead, and an "all conversions" total can be full of actions nobody wants the bidding system to chase.

When to use

• For a weekly owner or operator update that should fit on one screen.
• Use a connected Google Ads MCP, or paste matched account and CRM exports.
• Bring the primary conversion definition, target CPA or ROAS, and margin or downstream lead data when available.

Run it

Build a READ-ONLY Google Ads scorecard. Use live account data if connected; otherwise use what I paste. Change nothing.