Change Plan Builder

Doctrine

A good change list is not a pile of recommendations. It respects dependencies, names the exact entity and current state, separates investigation from execution, and tells you how to undo each move. Tracking comes before bidding, query evidence comes before negatives, and a low CPA does not make every extra dollar profitable.

When to use

• After one or more Google Ads skills have produced findings.
• Before making account changes, especially goals, negatives, ads, bids, budgets, or structure.
• Use a connected Google Ads MCP for a fresh read, or paste findings with exact entity names, IDs, current settings, recent changes, and business constraints.

Run it

Build a READ-ONLY Google Ads change plan. Use live account data for current state if connected; otherwise use what I paste. Execute nothing.