Negative Keyword Builder

Doctrine

A negative keyword can save spend or quietly remove good demand. Draft from confirmed bad-fit queries, choose the narrowest useful scope, and test the proposed negative against protected searches and positive keywords. Exact, phrase, and broad negatives behave differently from positive keywords and do not cover every close variant.

When to use

• After the Search Term Miner has produced confirmed exclude candidates.
• Use a connected Google Ads MCP for read-only context, or paste the candidates, current negatives, positive keywords, campaign purposes, and protected queries.
• Bring separate Brand, Careers, Support, or content campaign purposes so a useful query is not blocked account-wide.

Run it

Build a READ-ONLY negative keyword draft. Use live account data for context if connected; otherwise use what I paste. Do not add anything to Google Ads.