Quality Score Fixer

Doctrine

Quality Score is a diagnostic, not a KPI and not a direct auction input. The useful part is the three component ratings: expected click-through rate, ad relevance, and landing-page experience. Diagnose the component, weigh it against real business performance, and test the smallest credible fix. Do not chase a prettier 1-to-10 number at the expense of conversions.

When to use

• When valuable keywords show below-average Quality Score components or weak Search performance.
• Use a connected Google Ads MCP, or paste keyword metrics, component ratings, triggered queries, current ads, and landing-page copy.
• Bring the primary conversion, target CPA or ROAS, conversion delay, and downstream quality where available.

Run it

Run a READ-ONLY Quality Score diagnosis. Use live Google Ads data if connected; otherwise use what I paste. Change nothing.