Search Term Miner

Doctrine

The search terms report is where Google shows the demand it actually bought. A zero-conversion query can be clear waste, an under-tested query, or a legitimate offer that converts later. Classify by business fit first, then use spend, outcomes, conversion delay, and the account target to decide how confident the label should be.

When to use

• During a weekly or monthly search-term review.
• Use a connected Google Ads MCP, or paste a search-term export with campaign, ad group, triggering keyword, match type, clicks, spend, conversions, and value.
• Bring the offer, valid customer intents, exclusions, target CPA or ROAS, and conversion delay when available.

Run it

Run a READ-ONLY search-term review. Use live Google Ads data if connected; otherwise use the export I paste. Change nothing.