Weekly Account Auditor

Doctrine

A useful account review explains movement, not just totals. Compare equal, complete periods in the account timezone, find the campaigns or ad groups driving the change, and put tracking gaps ahead of confident conclusions. Recent conversions may still arrive, so a bad-looking week is not final until conversion delay is accounted for.

When to use

• Run once a week with a current period and an equal comparison period.
• Use a connected Google Ads MCP, or paste exports with campaign metrics and date ranges.
• Bring the business target, primary conversion definition, currency, timezone, and known conversion delay when you have them.

Run it

Run a READ-ONLY weekly Google Ads audit. Use live account data if connected; otherwise use the exports I paste. Change nothing.