Angle Writer

Doctrine

The offer is fixed. The angle is the experiment. An angle is not a tone of voice: it is who the ad is for + the pain it names + the outcome it promises. Watermelon juice is one offer with four angles: fun drink for kids, hydration for lifters, weight loss without losing nutrients, better skin. Since Andromeda, Meta's delivery system reads the ad itself to decide who sees it, so a specific angle is literally your targeting. Generic creative ("essential nutrients, for everyone") gives the machine nothing to aim with.

When to use

• Before building any campaign (feed it the Brand Reader output).
• When results plateau: you need a new angle, not a 7th variation of the old one.

Run it

Using this brand kit: [PASTE BRAND READER OUTPUT]

Write 6 ad angles for this offer. For each angle give me: