Audience Builder

Doctrine

Targeting is mostly the algorithm's job now: Meta removed exclusion options in 2025, retired interest categories in January 2026, and Andromeda aims by reading the ad. Audience work in 2026 is (a) first-party assets (customer lists, lookalikes) that give the system a seed, and (b) knowing when broad is simply better. An honest audience skill often ends with "go broad and fix the angle instead."

When to use

• Before launch, if you have a customer list worth seeding.
• When delivery lands in the wrong crowd ("my ad for young women went to older men"): usually an angle problem wearing a targeting costume.
• Needs a Meta Ads MCP (read for research, write only for creating audiences you approve).

Run it

Audience research for my offer: [ONE-LINE OFFER + WHO from my angles]