Media Buyer

Doctrine

Simple structure wins at small budgets: one campaign, one broad ad set, 3-5 genuinely different angles as separate ads. Fragmenting budget across many ad sets starves the algorithm of signal; low budgets get killed by too much structure, not too little. Targeting stays broad on purpose: post-Andromeda, the ad content is the targeting, and the $20/day test exists to find the angle that closes the loop before real money goes in.

When to use

• After Creative Director; you have approved ads and image hashes.
• Needs a Meta Ads MCP with write access. Everything is built paused; nothing spends until you publish.

Run it

Build me a test campaign, everything PAUSED until I review it:

1. Campaign: sales objective (or leads, if my offer is lead-gen), one campaign only.
2. Ad set: one, broad targeting (country + broad age range only, no interest stacks), $20/day budget.
3. Ads: one ad per approved angle, using these creatives: [IMAGE HASHES + COPY]. Do not blend angles.
4. Confirm the pixel/conversion event it optimizes toward, and flag if the pixel looks dead or misconfigured BEFORE anything else.
5. Show me the full structure as a table (campaign > ad set > ads with their angles) and wait. I will say "publish" when I have reviewed it.