Pixel & Conversions

Doctrine

If the pixel is broken, every other number is a lie, and the algorithm optimizes toward the lie. The most common ownerside symptom is "Meta says my ads are fine, Shopify says sales are down": that is either attribution's normal flattery or a real tracking break, and knowing which is worth more than any optimization. Measurement integrity precedes optimization, always.

When to use

• Before the first campaign, after every site or checkout change, and monthly regardless.
• Whenever Meta's dashboard and your store/CRM disagree hard.
• Needs a Meta Ads MCP, read access.

Run it

Tracking truth check, READ-ONLY: