seo-strategy
seo-strategy
Decide where a site should compete next. Form a defensible thesis, select one primary and one secondary strategic bet, and document a six-month direction with a 90-day initiative roadmap. Do not implement the roadmap.
The skill may read an existing SEO.md or seo-reports/, but an audit is optional: never invoke /seo or duplicate its rubric automatically. Apart from the artifacts below, remain read-only.
Select the branch
- Capture — record an idea without research, then stop.
- Validate — challenge a supplied keyword, topic, or activity against adjacent alternatives and obvious prerequisites.
- Discover — survey the SEO/GEO opportunity landscape before choosing a direction.
- Compare — test named alternatives and add one evidence-backed challenger when appropriate.
- Refresh — test the active thesis against results, changed conditions, and eligible proposals.
On a bare invocation, use Refresh when SEO-STRATEGY.md has an active strategy; otherwise use Discover. Infer context before asking; accept unknown and disclose a safe assumption when the user cannot supply a fact.
For Capture, write a Captured proposal using references/templates.md. Do not perform live research, form a thesis, or alter the active strategy.