Ecom Landing Pages

Turn a store brief into two deliverables: a ranked list of landing-page concepts, and a build blueprint for the ones worth shipping. The method was reverse-engineered from Mill.com, a DTC brand running ~40 production /lp/ pages off a single product. That spread is the whole idea in one sentence: one product becomes many landing pages by varying the angle, not the product. A person who clicks a "feed your chickens" ad and a person searching "nyc curbside compost" want the same device but need different first sentences.

This is the one platform-neutral skill in the collection: landing-page thinking is the same on any CMS, so the ecom- prefix, not shopify-. Execution notes that differ by platform are called out where they matter.

When this fires