Shopify SEO Metadata

Safe-mode backfill of missing search-appearance metadata (the SEO title and meta description Google shows in the results snippet) across products, collections, pages, and blog articles. The core principle: fill blanks, never overwrite. A merchant's hand-written meta title is worth more than anything a model generates; this skill only touches fields that are empty.

Sister skill shopify-alt-text runs the same fill-missing backfill for product-image alt text; shopify-json-ld handles structured data. To first measure how much metadata is missing store-wide, shopify-catalog-audit is the FIND stage that scopes this FIX.

Store access

Every skill that touches the Admin API opens with this stanza (minimum scopes for this skill below). Two lanes; pick one.