ASA-to-ASO Loop

The dominant 2026 strategy. Use Apple Search Ads as a paid lab to discover what real users search for, then promote winning keywords into your free organic metadata.

The loop

1. Run ASA Discovery → Search Match auto-targets queries
2. After 7-14 days, pull keywords with conversion rate > category avg
3. Promote top 5-10 converters to Title / Subtitle / Keyword field
4. Stronger metadata → better organic rank for those terms
5. Better organic rank → ASA wins more auctions at lower CPT
6. Lower blended CAC → reinvest, repeat