Google App Campaigns → ASO Loop

Run paid Google App Campaigns, mine winning keywords for organic ASO.

What's Google App Campaigns

Google's Universal App Campaign — runs ads across Search, YouTube, Play, Display. Google AI optimizes for installs or in-app actions.

Why it informs ASO

App Campaigns reports which user queries → clicks → installs. The high-converting queries = your organic ASO targets.

Setup

1. Google Ads → Create campaign → App promotion
2. Set conversion goal: installs OR in-app event (e.g., signup, paywall)
3. Budget: start $20-50/day
4. Add 4-5 text variants (headlines, descriptions)
5. Add images + video (Google rotates)