Competitor Feature Matrix

A grid showing every feature × every competitor. Reveals your wedge fast.

When to build it

• Pre-MVP scoping (find the smallest set of features that competes)
• Mid-build (when adding a new feature, see if competitors have it)
• Pre-launch (verify your differentiation slot is real)

How to build it

Step 1: List features

Brainstorm 30-50 candidate features for the category. Be inclusive — include nice-to-haves and edge cases.