Custom Store Listings

Play's per-country listing variants (up to 50). Apple equivalent: CPP.

Setup

Play Console → Store presence → Custom store listings → Create.

For each variant:

• Choose country/region (e.g., India)
• Choose keyword targeting (advanced; e.g., installs from "budget" keyword)
• Choose install state targeting (new install, returning user)
• Override: title, short desc, long desc, graphics, video

When to use