Localize FIGS+J

Each additional locale unlocks +160 indexable chars (30+30+100). The English market is the most competitive globally — translating into FIGS+J unlocks visibility in markets where 80% of competitors haven't bothered.

Tier 1 — FIGS+J (do these first, ~80% of non-English revenue)

• French (France) — fr-FR
• Italian — it-IT
• German — de-DE
• Spanish (Mexico for LATAM volume, Spain for purchasing power) — es-MX / es-ES
• Japanese (highest ARPU mobile market on the planet) — ja-JP

Tier 2 — add when Tier 1 is paying off

• Brazilian Portuguese — pt-BR
• Korean — ko-KR
• Simplified Chinese — zh-Hans (China App Store has its own rules)

Tier 3 — opportunistic

• Turkish, Arabic, Vietnamese, Indonesian (high growth, low competition)