Phased Release

Apple's built-in 7-day rollout for App Store updates: 1% → 2% → 5% → 10% → 20% → 50% → 100%.

External action gate

Enabling, pausing, resuming, or expediting a release changes App Store Connect state. Prepare the rollout and monitoring plan locally, then obtain explicit owner confirmation of the Apple account, app version, release target, and exact availability action. Check Apple's current policies before acting.

Enable in ASC

App Store Connect → app → version → "Phased Release for Automatic Updates" → ON.

Or prepare a Fastlane configuration for an approved release:

upload_to_app_store(phased_release: true)

Pause control

Pausing stops new automatic updates; users who already updated keep the new version. Verify Apple's current pause policy before relying on a time limit.