Pricing Strategy

Pick subscription pricing that maximizes LTV without nuking conversion.

2026 indie sweet spots (Adapty + RevenueCat State of Subs 2026)

• Weekly $4.99-$5.99 + 3-day trial — current LTV champion. Highest-LTV: weekly $5.99 + 3-day trial → $49.27 LTV at 12 months.
• Monthly $9.99-$14.99 — anchor/decoy.
• Annual $39.99-$49.99 — primary commitment offer.
• Lifetime $99-$199 — third option, anchors and captures power users.

Weekly plans = 55.6% of all app sub revenue in 2025 (up from 43.3% in 2023). Weekly converts 1.7x-7.4x better than annual.

Decision tree

Habit-formed app (used most days)?
  YES → Weekly + Annual (no monthly). Weekly captures cash, annual captures committed users.
  NO  → Monthly + Annual. Weekly feels excessive for occasional-use apps.