AEO/GEO Strategy Setup

3-phase roadmap. Each phase delivers value standalone — stop after any phase. See REFERENCE.md for theory (4-stage funnel, 7-step framework, channel guide, schema injection per stack).

Phase 1 — Measure (Week 1)

Goal: know where the brand stands in AI answers today.

1. Interview user for 5 candidate questions a customer would ask AI without naming the brand. Examples:
   • "Best for ?"
   • " vs — which is better?"
   • "Is safe / legal / reliable?"
2. Warn user about workload: "5 questions × 3 AIs × 3 runs = 45 incognito queries. Roughly 1–2 hours. Three runs are required for statistical significance — AI answers are probabilistic."
3. Generate templates/share-tracker.csv with the 5 questions filled in.
4. After user fills CSV, run scripts/calculate-share.py — outputs share %, ranking, stage (risk / growth / compete / dominate), sentiment breakdown, and writes a dated markdown report to reports/YYYY-MM-DD.md.

Stage thresholds: 0–10% risk · 10–30% growth · 30–50% compete · 50%+ dominate.

Phase 2 — Define (Weeks 2–4)