Frontend Design Standards

Expert-level design guidance for creating memorable, production-grade interfaces.

Core Design Principles

Intentionality Over Trends

Every design decision must be purposeful:

• Why this color? → Brand meaning, accessibility, contrast
• Why this font? → Readability, personality, performance
• Why this animation? → User feedback, spatial understanding

Distinctive Over Generic

Avoid "AI slop" aesthetics:

• ❌ Default purple gradients, Inter everywhere, card-with-shadow templates