app-onboarding
App Onboarding Design Skill
アプリのオンボーディングを設計・改善するための汎用スキル。 「Aha Momentへの最短到達」を最優先とし、離脱率最小化 → パーソナライズ → 計測設計の順で最適化する。
設計哲学
以下の3原則を常に守る:
- Value Before Registration — 登録前に価値を体験させる。体験してから登録を求める
- Learn by Doing — 説明スライドではなく、実際の操作を通じて学ばせる。ツールチップ5個の連打は厳禁
- First Win in 60 Seconds — 初回起動から60秒以内に「できた」感を提供する
Step 0: Aha Moment を定義する
オンボーディング設計の起点は、アプリ固有の Aha Moment を具体的に定義すること。 以下のテンプレートで定義する:
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