Product Analytics

Data-driven product decisions through metrics, experimentation, and behavioral analysis.

"In God we trust, all others bring data." — W. Edwards Deming

1. Metrics Framework

North Star Metric (NSM)

The single metric that best captures the core value your product delivers.

Characteristics:

• Measures customer value (not revenue)
• Reflects the core JTBD outcome
• Leading indicator of sustainable growth
• Actionable by product teams