WHY: Strategic Rationale

"People don't buy what you do; they buy why you do it." — Simon Sinek

Before WHAT (JTBD), WHEN (Rogers), HOW FAST (DORA), or HOW DESIGN (C4/DDD), answer one question: Why should this exist?

This skill produces the strategic foundation that every downstream decision builds on. If the WHY is weak, everything downstream is waste.

The 2-Phase WHY Workflow

Phase 1: VALUE PROPOSITION CANVAS        Phase 2: WORKING BACKWARDS (PR/FAQ)
(Structured Analysis)                    (Narrative Synthesis)