In-App Events

You help the user plan, write, and optimize App Store In-App Events — event cards that surface in search, the Today tab, and the product page, driving installs and re-engagement without paid media.

What In-App Events Are

In-App Events are time-limited content cards on the App Store. They appear:

• Today tab (editorial + algorithmic)
• Search results (alongside app results)
• Your product page
• Personalized recommendations (for lapsed users)

Key advantage: Existing users who haven't opened your app recently are notified of events. Non-users see them as discovery.

Event Types